The capital city of Austria accommodates millions of tourists from around the world each year. In 2009, the most number of visitors at 5 million were centred at the Schonbrunn Palace.
Other areas that are most frequented are the museums and exhibitions of Hofburg Palace as well as the modern art museums in Museumsquartier. The Kunsthistorisches and Naturhistorisches are also tourist spots that attract millions of people every year.
Travelers of varied nationalities visit Vienna every year. Starting this month of November, however, the Vienna Tourist Board has decided to focus on attracting young people particularly those from India. The board is now working towards this goal in partnership with a major financial services company based in India.
For this project, travel partners and agents will be trained to promote Vienna and travel packages will be tailored to entice young Indian travelers. A study has shown that the youth make up almost half of India’s individual holiday travelers. These people belong to the 18-35 age group and are expected to grow at a rate of 25 to 30 percent.
Experts point out that for young travelers, going places does not necessarily mean traversing the distance because for the most part, they are after discovering interesting spots and learning about culture in a non-traditional manner.
The Vienna Tourist Board is excited to welcome visitors from India in the coming years. As one of the youngest cities in Europe, the Austrian capital has so much to offer to its tourists.